Visitors to the Miller Electrics Booth interacted with a Hologram Projector at Chicago Fabtech Trade Show. FabTech 2019 was held at the McCormick Place Convention Center in Chicago.
Products of multiple sister companies were featured at Miller Electrics booth including BERNARD, Tregaskiss, Miller, Acculock and Hobart. Trade Show Attendees were able to view 3D Holographic presentations featuring the speciality products on a dual sided hologram projector.
Interactive Hologram Presentations at Trade Shows
Each side of the Hologram projector features an interactive touch screen. The touch screen allows viewers access to corresponding holographic presentations. These holograms appears to float in mid air in the holo chamber of the display. Viewers can also hear matching narrative describing the presentation at the same time.
At at trade show the size of Fabtech it is important to attract visitors to your booth. Trade shows are responsible for new contacts, business leads, new clients and brand promotion. In order to earn those new leads you have to first get trade show traffic to stop at your booth. The hologram projector does just that. With Ultra Bright Projection technology the holographic projections can be seen from great distances from the exhibiting trade show booth. The design of the projection system places the hologram at eye level so its easy to see even when others are viewing it. The image projection size is 15 inches tall by 27 inches wide so small detailed parts can be viewed in a magnified version.
The 3D element proves popular at attracting attention to the booth as the technology is not often seen. Many trade show exhibitors use standard 2D video and monitors to display products and unfortunately so does almost everyone else. For that reason video monitors often get ignored by those attending the trade show. An interesting, informative and visually exciting 3D hologram presentation will attract attention and then hold it longer than regular video presentations.